Friday Fry Up: Tatum Shaw — Plusgood


According to the future laid out in George Orwell’s 1984, the English language will be decimated and reduced to only a small list of government approved words known as Newspeak. Nothing is beautiful. Nothing is marvelous. Nothing is fantastic. If something is deemed better than “good,” it’s simply referred to as “plusgood.”

These images were conjured as a choice to celebrate the absurd of the present rather than brace for the dread of the future. Simply put: to seek more goodness.

Tatum Shaw is a photographer and advertising copywriter based in Portland, OR and Atlanta, GA. Available for editorial, advertising, and personal commissions

To see more of Tatum Shaw’s work visit — Website / Instagram.