“Most of these photos were taken along the Pan American HIghway in Peru during the South American summer. The billboards are put up in early Dec along the route to the south beaches as this route is extremely busy during the summer months. It always seems strange to me to see these colourful adverts in such a desolate setting, kind of like advertising on the moon and I always looked forward to seeing them each year. One year there weren’t as many and I was told it was because there had been so many accidents due to people being distracted that they had to be taken down”.
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